What next?

Funnel Calculator™ is a very basic tool. Most real businesses have multiple market segments, products, and sales teams. And the buyer's journey is usually more complex than this simple calculator suggests.

At MathMarketing, we can help you improve the effectiveness of the sales and marketing of your real business with our team, tools and training.

Funnel Logic™ is our approach to improving sales and marketing effectiveness. It is the "belief system" which underpins the success of our clients. At its core are four key principles regarding how sales and marketing is conducted in the best-run businesses. Read or listen to more about Funnel Logic™ by clicking the "Definitions" button on the right of the funnel.

Funnel Logic™ has taught us that the measurement of what tactics are working and what are not, allows you to constantly improve the effectiveness of your combined Sales and Marketing resources.

For now, we have three suggestions:

1. Read the book! The Leaky Funnel is a marketing strategy book written by MathMarketing's founder Hugh Macfarlane. It is a highly accessible read about how a CEO leads her team to discover, then implement the methodology we now know of as Funnel Logic™.
2. Subscribe to our free monthly guide. Subscribers to Funnel Vision™ receive a monthly email providing highly actionable ideas about improving the effectiveness of your combined Sales and Marketing force. Naturally you can change your preferences or unsubscribe immediately if you find the guide to no longer prove useful.
3. Have a Funnel Coach call you to learn a little about the challenges in your business, and to discuss how we might be able to help.

MathMarketing's Funnel Logic™ is a strategic marketing planning system used to improve marketing ROI. Our sales effectiveness software will guide your marketing planning process for optimising prospect progression through your marketing and sales funnel. This focus on sales pipeline management will yield improved sales force effectiveness for your organisation.

© 2005 MathMarketing, Level 10, 390 St Kilda Road,
Melbourne Victoria 3004, Australia
(Authors of the marketing strategy book - The Leaky Funnel )